The amount of content being published these days is staggering. According to one estimate, more than 3.3 million blog posts were written today and more than half a million new books have been published so far this year (www.worldometers.info).
So how can you break through the noise and gain recognition as a thought leader, known for your innovative solutions to challenging business problems?
The answer is simple. You need to publish content that is both penetratingly insightful and a good read. That means expressing a unique point of view that masterfully frames the problem, poses an innovative solution, and closes with a powerful call to action. It also means knowing how to tell a story: grabbing your reader’s attention from the outset, deploying data to support your claims, and providing enough detail to make your piece memorable.
Praised by her colleagues for her editorial know-how, Julia Heskel has an innate understanding of what it takes to produce compelling and concise content. With experience helping senior consultants publish in general business magazines, management publications, and trade journals, she can help develop the content you need to become an acknowledged thought leader.
“Strategic Supply Chain Management, the book I coauthored with Shoshanah Cohen, would not have the success its enjoys today without Executive Editor Julia Heskel, who managed all aspects of book development to the highest standards. Julia oversaw a team of writers, copy editors, and graphic designers to ensure we stayed on schedule. Moreover, for the book’s company profiles, she conducted interviews with leading global firms and wrote much of the content. Based in Boston, she worked on a daily basis with both authors, one in California and the other in France — no small feat!”
Joseph Roussel, former partner, PRTM Management Consultants and Pricewaterhouse Coopers (PwC)
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